Have you been in the business of commercial cleaning for a while? Do you think it’s time to expand your business and its client base?
If so, the good news is that you’ve come to the right place by reading this article. Detailed below is everything you need to know about starting your own full-blown commercial cleaning franchise. Take your business venture to a whole new level.
Consider how much money the cleaning industry makes. In the year 2018 alone, it generated $61 billion in revenue throughout the United States.
It’s time you make the most of your investments in commercial cleaning. Branching out to a franchise has many benefits you deserve to profit from.
You’re Going to Need an Awesome Website
Welcome to the modern Digital Age, in which technology and the Internet reign supreme. Businesses of all kinds have learned to take advantage of this ever-expanding online marketplace. If you’re going to run a commercial cleaning franchise, you’ll be no exception.
You’ll have to start with an engaging, high-quality website for your franchise. A business’s website, these days, is similar to its digital business card. When someone needs commercial cleaning in your area, they’re going to check out your website first.
Make sure you invest in your website without cutting corners when it comes to design strategy. After all, any other digital marketing techniques you implement will stem directly from that website.
Remember to Invest in Digital Marketing Strategies
Those digital marketing techniques, by the way, are your best bet for getting more and more clients. Making the most of platform like social media networks, for one thing, can really help sell your commercial cleaning franchise.
Don’t just use social media for posting content, though. Social media marketing is all about genuinely connecting with online users. By responding to their questions and concerns through social media, you’ll be proving that you have their best interests at heart.
In other words, proper digital marketing is a great way to develop loyalty to your franchise’s brand. That loyalty, at the end of the day, is an invaluable asset.
Another successful digital marketing strategy to invest in is Search Engine Optimization (SEO). Do this by researching keywords and phrases to incorporate into your website’s content. Then, when an online user searches Google for commercial cleaning services in your area, they’ll find your website in the list of results.
It’s a Good Idea to Stick with Eco-Friendly Cleaning Products
In today’s world of environmental consciousness, this is a crucial factor to consider. Working in commercial facilities means that, often, the building already presents a clinical, unnatural atmosphere. It’ll be up to you, then, to make that atmosphere as inviting as possible as their commercial cleaning service.
By using natural, eco-friendly cleaning materials, you’ll be setting yourself up as a valuable resource for that company. They’ll be able to use that factor in their own branding strategies if they so choose.
It’s true that these cleaning products can be more expensive than chemical alternatives. Still, it’s worth the investment if they allow you to stand out ahead of your competitors as the eco-friendly cleaning service in your area. You’ll find that your clients will develop an undeniable loyalty to your eco-friendly practices.
Don’t Underestimate the Value of High-Quality Customer Service
These days, it’s impossible for any franchise to succeed for long without proper customer service. Take the time to evaluate what your customer service personality is going to be. Remember the fact that your franchise wouldn’t even exist without clients who need you.
After all, the ways in which you interact with clients will make or break your franchise’s reputation. You don’t want to end up with a bunch of negative online reviews because people thought you were unfair to them.
Don’t let that seem overwhelming, though. Customer service is an opportunity to make more profits – not a challenge to overcome. Check out this article for more detailed guidance on growing your business through excellent customer service strategies.
Be Willing to Ask for Advice
This is, perhaps, the most significant thing you can do for your new commercial cleaning franchise. Networking with others in your industry is the best way to ensure you know what you’re doing.
Of course, it’s understandable to feel intimidated by this idea. Other commercial cleaning companies are technically your competitors if they’re in your area.
Still, you don’t have to be combatant to ask for advice and guidance. Cultivating and maintaining those professional relationships proves you’re dedicated.
In fact, you can even connect with commercial cleaning companies online who aren’t in your local market. That way, they won’t be competing for clients with you. Expanding your knowledge base, after all, is an invaluable resource you should take advantage of.
Even the United States Bureau of Labor Services emphasizes the importance of connecting with others in your industry. Don’t underestimate how crucial it is to rely on other professional relationships as a business owner. You deserve to make the most of this new endeavor by reaching out to experienced people who can guide you.
Start Developing Your New Commercial Cleaning Franchise Today
At this point in the article, you should have a pretty good idea of what it takes to start your own commercial cleaning franchise. If running a business is right up your alley, this might be your best bet. Every company needs janitorial services, so why not be their go-to?
All it takes from you is a commitment of your time and energy. Once you start landing more clients, though, all of that initial hard work will be worth it.
If you feel overwhelmed with the idea of starting your own franchise, that’s okay. There are a lot of ins and outs to navigate when it comes to starting and operating a franchise.
That’s where we can come into play. We’re here to help you make the most of your new venture and its profits. That’s why we encourage you to reach out to us to start your successful commercial cleaning franchise today.